Posted by One of the most important factors to rank better in Google is onsite optimization for better SEO results in the structure of our website. Within this there are many techniques that despite the fact that there are many options, not all of them can be applied in our own website, since there are factors that influence our website to be unique, below I will present some but the most recurrent ones that It must be taken into account when we need to optimize our website internally.
Hosting: The hosting where we “host” or keep our files (HTML, CSS, JS Etc.) and our databases, we must take into account that in the market there are many options where perhaps in broad strokes we can think that the main difference is the price. For a website of a company that is starting, we can buy a shared host, this can host several sites in turn, depending on the price, the quantity of these, taking into account that it makes them different from each other when the characteristics and prices can be Similarly, one of the most important aspects is the type of architecture on which they work, the fastest can be the hosts that run on Nginx, this is a layer of performance improvement over Apache, at the hardware level we can lean towards the that run on solid state drives, this is roughly what we could begin to differentiate between one and the other. You should also investigate what type of software they offer to manage websites, one of the most popular for its ease of use is Cpanel, although it may not have advanced options, for these cases we can look for a host that offers Plesk, unlike Cpanel, this has Advanced Options. I have only talked about shared hosts, it happens that the company is large and there is a need for a more robust infrastructure, in this case we need a dedicated host, this allows more scalability and the ability to manage traffic, not to mention that they offer full access to the system through the super user (root) through a terminal.
Site architecture: Google, the main search engine in the world is constantly changing in terms of its search management algorithms, to start with this topic we must take into account the following, Google not only interprets the heading and paragraph tags, We can facilitate your work through the html 5 and microdata conventions, with this we can specify the type of content that each block of html code will contain.
Library management: HTML structures are mainly used to define a structure and we use CSS / CSS3 to give it a defined style and we use Java Script to give interaction to our website. The more complex and attractive our website is, the bigger they will be and to keep us under healthy parameters and that our website loads fast we can use basic techniques such as minimize and join, we could also use critical CSS.
Management of Photos and Videos: It is not a secret that the size of our photos can make our website load slow, with the images it is recommended to always compress them, taking care not to lose quality. With videos it is a slightly more advanced topic, hosting videos on our host is not a good idea, for that we can use code embedded in an iframe that will show us the video that it contains from a youtube or viemeo URL for example , although we can also load the videos asynchronously using Java Script or Lazy Load depending on the case.
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