Posted by The success of SEO (search engine optimization) depends on many factors of which there is a lot of information available online, however these can only serve as references to apply them to our own needs. All websites are different, although we can see and benchmark a well positioned website with the same WordPress theme for example, but with better results. This is where many strategic factors applied by an SEO team come into play, which are usually composed of the following people or teams, developers or designers, content writers and marketers.
SEO formula?
Google updates its algorithms very frequently, there is no magic or defined formula to be able to be placed on the first page of google search results (SERP), but there are basic fundamentals that can be followed to be able to model our returns.,
Basic SEO Fundamentals
The main axes for optimal results on your website can be segmented as follows: Internal optimization, external optimization and a robust content strategy.
Internal optimization
It consists of the correct and intelligent structuring of HTML, making it consistent for google to not use HTML with generic block names. In this segmentation, the optimization of the CSS and JS libraries is very important, as well as a correct management of images, to ensure that our website loads within the recommended parameters.
External optimization
Once the internal optimization has been covered, we can now use external sites to get links pointing to our website, these sites must be of good reputation, with a geolocation according to our area of operations, for example, Facebook, Twitter, Instagram, Google My Business to mention the most popular.
Content strategy
The content strategy is based on generating quality content, in ecommerce sites for example there may be an indefinite number of products but google recognizes this type of content as such and it is very difficult to position because many other companies also have the same product. For this reason it is necessary to create content that can provide one or more added values which can be weighted by google or another search engine and with that start to see results of your SEO.
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